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Ref. MK-02 Marketing consulting

SEO Foundation

Technical fixes, structure and a content plan that search engines can follow.

  • Delivered remotely
  • Fixed price, excluding VAT
  • Scope confirmed in writing before kickoff
  • 14-day aftercare after handover

Overview

We audit and fix the technical basis of your site, map keywords to pages, optimise your priority pages and leave you with a content plan for the next six months.

Search results come from many small things done correctly and kept that way. This package fixes the technical foundations first — crawling, indexing, speed, structured data — then aligns your pages with what your customers actually search for.

We do not sell rankings or traffic guarantees; nobody honest can. We sell work you can measure: issues fixed, pages improved and a plan you can follow.

What’s included

  • Technical audit: crawling, indexing, redirects, speed and mobile usability
  • Fixes implemented, or specified for your developer
  • Keyword research and a keyword-to-page map
  • Site structure and internal linking recommendations
  • Priority pages optimised: titles, headings, copy and structured data
  • A six-month content plan, with briefs for the first four pieces

What you receive

  • An audit report listing every issue and its status
  • The keyword map
  • Optimised priority pages
  • The content plan and four briefs
  • A baseline of rankings and organic traffic, before and after

What we need from you

  • Access to your website’s CMS and to your search-engine webmaster accounts
  • Agreement on your main products, services and markets
  • A person who can approve copy changes

Not included

  • Writing the content in the plan (we can quote it)
  • Link buying of any kind
  • Guaranteed positions or traffic

Indicative timeline

WebsiteUp to 50 pages, one language3–4 weeks€1,850
CatalogueUp to 1,000 URLs, up to two languages, product and category templates4–6 weeks€3,600
Large catalogueUp to 10,000 URLs, up to four languages, rules for filtered navigation6–8 weeks€5,900

Counted from kickoff, assuming the access and information listed are available.

Questions

How long until we see results?

Technical fixes can show an effect within weeks; content and authority take months. We record a baseline at the start, so progress is measured rather than guessed.

Do you build links?

We do not buy links. The plan includes ways to earn mentions — partnerships, genuinely useful content, digital PR ideas — that you can act on.

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