Ref. MK-01 Marketing consulting
Marketing Audit & 90-Day Plan
An honest look at what is working, and a plan for the next 90 days.
- Delivered remotely
- Fixed price, excluding VAT
- Scope confirmed in writing before kickoff
- 14-day aftercare after handover
Overview
We review your positioning, channels, analytics and conversion path, compare you with three competitors and deliver a written report with a prioritised 90-day plan.
Most marketing problems are less about effort than about where the effort goes. The audit follows the whole path — from how people find you to why they buy, or do not — using your own data rather than generic benchmarks.
You get findings you can act on, ordered by expected impact and effort, and a plan that says who does what in the next 90 days.
What’s included
- Review of positioning and messaging on your key pages
- Channel review: search, paid, social, email and referrals
- Analytics and tracking check: what is measured and what is missing
- Conversion path review on desktop and phone
- Comparison with three competitors you choose
- A prioritised 90-day plan with owners and budgets
- Two 90-minute workshops: findings, then planning
What you receive
- A written audit report
- The 90-day plan as an editable spreadsheet
- Notes from both workshops
What we need from you
- Read access to your analytics, advertising and email accounts
- Sales or order data for the last 12 months (aggregated is fine)
- Two or three people available for the workshops
Not included
- Carrying out the plan (available as separate packages or a Growth Retainer)
- Paid market-research panels
Indicative timeline
| Focused | Up to three channels, one market | 2 weeks | €1,250 |
|---|---|---|---|
| Complete | All channels, up to three markets, five customer interviews | 3–4 weeks | €2,400 |
Counted from kickoff, assuming the access and information listed are available.
Questions
We have no analytics set up. Is an audit still useful?
Yes. Part of the audit is finding out what you cannot see today. If tracking is missing, the plan starts by fixing it.
Is the audit only for online stores?
No. It works for any business that wins customers online, including service and B2B companies.